Prioritization Notes

The best ideas on how to make a decision on what to do next


Prioritization frameworks are ready-made models that help you translate opinions into clear and precise criteria. Choose one that meets your team's goals, or develop your own criteria based on several of them.

  1. Set a North Star metric—consolidate the work you’re doing and the value you’re delivering across acquisition, engagement, conversion, and retention.
  2. Define your user flows—define your app’s key events; draw the flows between events; use your analytics to identify the percentage of users taking each flow.
  3. Build a growth model—use the information about the user flows and are guided by the North Star metric to determine the growth drivers.
  4. Create a spreadsheet—transfer the model to a spreadsheet and evaluate your opportunities, to see how they impact growth.