Product Management

Impact: Moves a user across the AARRR funnel. Scored: 1—minimal impact; 10—massive impact.
Confidence: Conviction warranting the feature build out. Scored: 1—not sure it works; 10—must work out.
Ease: Work required for the feature delivery. Scored: 1—26 weeks+; 10—&lt; 1 week.

A product manager must consider all the various factors to grow the product: business goals, user requests, team resources. Deciding what's essential without a framework is long, painful, and improper. Use known models for effective decision making and roadmap building.