Buckets to sort features:

• Metrics Movers—Improve key product metrics, e.g. AARRR.
• Customer Requests—Requested by customers. Carve out the roadmap.
• Delights—Based on insights in design/technology customers would love.
• Strategic—Aligned with business values and goals.

When too few features in a bucket:

• Brainstorm features fitting the empty bucket.
• Think how competitors would exceed your product.
• Ask teams about features you’re not building.

When too many features in a bucket:

• Think if it was created to get work on the roadmap.
• Think if the buckets could be rolled up into fewer ones.
• Check if the buckets are too granular.