Decisions must be based on data. Otherwise, you risk missing vital factors and end up with unsatisfactory results. Use quantitative rankings, charts, and matrices with values directly tied to your customer feedback and product strategy to help you with decision-making.
Brainstorm ideas to answer:
How will the product delight (D) customers?
Both now and in the future.
What will make the product hard (H) to copy?
Brand, Network effects, Economies of scale, Counter-positioning, Unique technology, Switching costs, Process power, Captured resource.
What are the business model (M) experiments required to build a profitable business?