Prioritization frameworks are ready-made models that help you translate opinions into clear and precise criteria. Choose one that meets your team's goals, or develop your own criteria based on several of them.
Brainstorm ideas to answer:
How will the product delight (D) customers?
Both now and in the future.
What will make the product hard (H) to copy?
Brand, Network effects, Economies of scale, Counter-positioning, Unique technology, Switching costs, Process power, Captured resource.
What are the business model (M) experiments required to build a profitable business?