Prioritization Notes

The best ideas on how to make a decision on what to do next


Marketing depends on different factors and can't go according to a universal plan. Task prioritization will help direct marketing efforts towards the desired result. Use frameworks to improve marketing efficiency.

Produce content that gain you more qualified visitors.

Describe content ideas sufficiently:
  1. Brief idea, draft title, article message, supporting materials.
  2. Research keywords: Search Volume, Keyword Difficulty, Search Volume. Use Ahrefs or SEMrush, etc.
  3. Link to similar article for SEO reference.
Evaluate with Weighted Scoring:
  1. Competence. Do we have enough experience, materials, and data to create quality content?
  2. Time. How much time will it take?
  3. Search Volume. Estimated Search Volume.
  4. Difficulty. Average keyword difficulty.
  5. Frequency. How often do customers mention the topic?