Prioritization Notes

The best ideas on how to make a decision on what to do next

All
Preparation
Backlog
Decision Making
Product Management
Marketing
Alignment
Practice
Mistakes
Frameworks

Marketing

Marketing depends on different factors and can't go according to a universal plan. Task prioritization will help direct marketing efforts towards the desired result. Use frameworks to improve marketing efficiency.

AARRR

Metrics for optimizing funnel of product growth.

  • Acquisition—arrives from marketing channels telling about the product.
  • Activation—visitors converted into active users (e.g. passes onboarding).
  • Retention—users returning to use the product.
  • Referral—people spreading the word about the product.
  • Revenue—convert active users into paying customers.
Marketing
Frameworks
All
Decision Making
AARRR
https://hello.ducalis.io/aarrr-framework-for-backlog-prioritization-how-to-use-it-for-smart-focus-quick-wins-and-team-alignment