Prioritization Notes

The best ideas on how to make a decision on what to do next


Marketing depends on different factors and can't go according to a universal plan. Task prioritization will help direct marketing efforts towards the desired result. Use frameworks to improve marketing efficiency.

Metrics for optimizing funnel of product growth.

  • Acquisition—arrives from marketing channels telling about the product.
  • Activation—visitors converted into active users (e.g. passes onboarding).
  • Retention—users returning to use the product.
  • Referral—people spreading the word about the product.
  • Revenue—convert active users into paying customers.